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Activision Blizzard Earnings Call: 37% of Revenue Comes from Mobile Purchases

  • Activision Blizzard recently held their earnings call for the second quarter of 2019.
  • 37% of the company’s total revenue came from mobile games.
  • Activision Blizzard is the parent company of King, the developers of Candy Crush.

Recently, Activision Blizzard, the joint company of Activision and Blizzard Entertainment, held their quarterly earnings call. One of the highlights of the call was the announcement that, following the success of Crash Team Racing, Crash Bandicoot: Insane Trilogy, and Spyro Reignited Trilogy, the company plans to both remaster other classic franchises and create new titles in the Crash and Spyro franchises. However, one of the most important parts of the call is the revenue breakdown.

This quarter, console revenue was down from 34% to 29%, 5% down from last year, which led to mobile revenue overtaking it at 37%, a 5% increase in total share from last year. However, total revenue is down 15%, which comes out to 245 million dollars less being earned since last year. Console revenue itself dropped over $150 million, while mobile only dropped $10 million, which allowed mobile revenue to rise to the highest earning platform for the company. That sounds like a lot, sure, but this lowered their total net revenues from $1.641 billion to $1.396 billion. The company still made well over a billion dollars. 

 

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  1. Sad.

  2. Kinetic_Powers on August 11, 2019 at 2:20 pm said

    That’s too bad. With those types of trends, companies will feel even more justified in predatory actions. My hope is that in the next console cycle, ( which will probably be the last) will have more AA titles. Also I really hope Microsoft does something with the companies they’ve acquired.

  3. Fuzzybeard on August 11, 2019 at 3:28 pm said

    It’s still something to note that profit margins are down. Which is a problem for publicly traded companies. We’ll have to see how modern warfare does along with their plans for spyro and crash. As that can quickly turn things around for activision.

  4. BrigandBoy on August 12, 2019 at 5:35 pm said

    Whales are where the money is. It’s no great surprise that King is the most stable of the entire shitshow of an enterprise.

  5. What’s sad is their linchpin games are a shitty puzzle game and a first person shooter they bought. All of the Blizzard titles excluding Overwatch since that’s their “esport” which is another shooter are losing money or being put on life support so developers can get switched to mobile idiot formats. No mention of one of their pillars of success and an actual “esport” with success over almost two decades in Starcraft. Also Heroes of the Storm being their biggest crowd in recent Blizzcon championships were round-filed. This company is losing its core to try and compete with new gaming fads for the almighty dollar. The death of Blizzard being a long drawn out process is heresy for one of the greats in history. Now they’ll just be another empty husk in Activision’s financial wake.

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