Activision Blizzard Earnings Call: 37% of Revenue Comes from Mobile Purchases
- Activision Blizzard recently held their earnings call for the second quarter of 2019.
- 37% of the company’s total revenue came from mobile games.
- Activision Blizzard is the parent company of King, the developers of Candy Crush.
Recently, Activision Blizzard, the joint company of Activision and Blizzard Entertainment, held their quarterly earnings call. One of the highlights of the call was the announcement that, following the success of Crash Team Racing, Crash Bandicoot: Insane Trilogy, and Spyro Reignited Trilogy, the company plans to both remaster other classic franchises and create new titles in the Crash and Spyro franchises. However, one of the most important parts of the call is the revenue breakdown.
This quarter, console revenue was down from 34% to 29%, 5% down from last year, which led to mobile revenue overtaking it at 37%, a 5% increase in total share from last year. However, total revenue is down 15%, which comes out to 245 million dollars less being earned since last year. Console revenue itself dropped over $150 million, while mobile only dropped $10 million, which allowed mobile revenue to rise to the highest earning platform for the company. That sounds like a lot, sure, but this lowered their total net revenues from $1.641 billion to $1.396 billion. The company still made well over a billion dollars.