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Beyond the Brand

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  • Beyond the Brand

    I’m going to make a assumption (Note: Enter Walter Matthau reference), that a lot of you watch Youtube videos related to gaming and the current events around these game companies whether they be good or bad (more so bad it seems as of late).

    Having said that I noticed that there’s such a focus on Game Developers and Game Companies and how they continue to fall from grace with shady practices and cash grabs.

    I don’t speak for anyone but myself, however, may I suggest that it is better to focus on the actions and practices of game companies more so than the actual brands/game companies and publishers themselves. I say this because a lot of game channels and reviewers seem to put a lot of “good will” and faith (understandably) in the studios that captured their imagination from childhood an onward and chase that carrot until they’ve been beaten down with the stick its on. As we’ve seen Bungie, Blizzard, and Bethesda fall from grace, I also see the Players who held those studios in such high regard (myself included) become very disheartened, but hopeful that they will somehow make it right or turn it around. While I understand that hopefulness and optimism, at this point I think it is sometimes misplaced these days.

    What I mean to say is, I think it is better to ultimately root for best practices, support companies who foster a great relationship with their players, and focus primarily game studios actions. If these companies stop doing these things, then we should go and find other games that do while not getting attached to the brand. I think a lot of games are kept alive because of the love that each gaming community has for that game, but the companies themselves have lost that in return and exploit what’s left of that community which sucks the magic out of the game experience.

    It was very disappointing to let my fandom for a studio like Bungie or Bethesda go (not saying they didn’t make great games in the past that I still play). I came to the conclusion that my focus should be on rewarding best practicies and great games by purchasing those games instead of hanging onto the hope that once great studios/developers are going to recapture that magic. Also not saying that you all don’t already understand the separation from a studio and a its games, but I know I’ve made the mistake of purchasing 3 games/DLCs etc. from the good will built up by a studio when I should’ve known better. Now I’m more hesitant than ever before I pull the trigger on a game.

    That’s just one man’s opinion
    Last edited by The Chosen One; 01-06-2019, 06:21 AM. Reason: Spelling

  • #2
    Short version: don't get attached to any particular gaming franchise like Fallout or Diablo.

    ​​​​​

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    • The Chosen One
      The Chosen One commented
      Editing a comment
      It pains me, but thank you ciderPunk1877

    • The Chosen One
      The Chosen One commented
      Editing a comment
      Also, not saying you shouldn’t get attached to what those franchises were, but to know when it’s time to let it go. ciderPunk1877

  • #3
    I agree and disagree.

    I understand the reasoning - if you don't get too attached, you won't get your heart broken as badly when it hits the fan. It might also keep you from doing something stupid like pre-ordering a Fallout game because you like Fallout.

    But it's only natural to care.

    If you've played X number of games with Master Chief and Cortana, and loved them, it only makes sense that you're attached and invested in that story, and you're going to be excited and want it to be handled well.

    Maybe it's about not getting *too* attached, to be able to shrug off disappointments a little easier.

    To remember that Jurassic Park was an awesome movie, and while that franchise has been dragged through the mud with every consecutive movie, *that* movie exists in a vacuum and nothing can make it less awesome.

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    • The Chosen One
      The Chosen One commented
      Editing a comment
      I agree with your statement that there is definitely nuance to the position of being invested and care about a game, while at the same time being guarded for when it loses the people that made it great and/or has been milked to death and lost its “magic”.

      My point is really driven towards the principle of recognizing the line where good will built up by a studio or developer is versus when the studio or developer is now stringing you along to the point where you’re enabling them to continue to abuse the player base.
      Last edited by The Chosen One; 01-06-2019, 06:54 AM.

  • #4
    I've never really been a fan of any gaming company in the sense of just blindly buying their games because I like the company. My philosophy has always been if a game looks good, I'll buy it; I don't care who makes it. However, there are certain game companies I like to keep a close eye on with their developments and new releases. The smaller private and indie companies who actually listen to and communicate with their fans and make positive changes based on feedback.

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    • #5
      Brand loyalty is dead for me and it has been for a very long time. They work and earn my money every single release. No free passes. I'm not going to pre-order or buy on launch day. I might not even buy in the first 1-3 months of release until they sort their MTX stealth patch.

      I'll go with - If it's not good, don't buy it. If you don't know if it's good, don't buy it. If the company selling it even hints at disdaining customers or players without corrective action, don't buy anything at all. There will be better things down the line and better people to do business with.
      New Forum Ability Unlocked: Signature!

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      • #6
        I have no problem when people have brand loyalty and come to expect a certain level of quality product to be released. I can't even fault people for feeling betrayed when that company sabotages itself (EA, Blizzard and Bethesda really come to mind when I say this).

        I feel like it's unfair to expect people to not fall in love with some of the content they consume, since for some people, there's some damn near tangible emotional and psychological connections made to the characters and worlds.

        I do however think that some people get so wrapped up in content that they stop expecting the same level of quality, and just start expecting the exact same product (I'm thinking like early 2000's Linkin Park to more recent content). They don't leave room for publishers and developers to grow and experiment, they just want consistency and commitment to the things they loved, and don't leave room for anything else.

        Honestly, the only part about any of that - that bothers me, is when it reaches a level of toxicity that becomes detrimental to the community as a whole. Disliking decisions being made (Diablo 3's colorful bright environments and inflated stylized armors compared to Diablo 2's) and trying to band together as a community to strengthen the voice of the consumer so the developer isn't misled to believe that they are doing what players want by creating petitions and making forum posts is completely fine. Doxxing developers and community managers, sending death threats, hacking / DDOS'ing servers to cause disruption however is completely unacceptable. I don't think it's ever OK to do that stuff.
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        • #7
          I have zero brand loyalty. I just want the best products. And established franchises tend to have the best products often, because they get the largest budgets to work with.
          Click here for all my game reviews. or Click here for my PC hardware history from 1991

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          • #8
            Though it's not foolproof, I find that it's better to follow a specific developer than a specific IP. IPs change owners sometimes and developers frequently, so the common thread can sometimes almost literally be just the title. Granted, developers can have their ups and downs too, but they seem to me to be more consistent.

            For added clarity, in some cases, I follow a development studio, e.g. From or Ghost Story (formerly Irrational). Other times, it's just a single talented developer I follow, e.g. Shinji Mikami or Warren Spector.

            edit: Publishers are about as inconsistent as IPs, so it's important to understand the individual studios underneath a publisher's umbrella and/or that they contracted to develop their game(s).
            Last edited by Yoshi; 01-06-2019, 06:19 PM.

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