Over $250 Million in Crowdfunding for ‘Star Citizen,’ and Climbing
- A long way from its initial $2 Million target.
- Most funding earned from purchasable in-game content.
- Safely retains its Guinness World Record over all other crowdfunded games.
If the headline itself wasn’t an eyecatcher, I want to point out that by the official website itself that Star Citizen earned nearly $1.3 million yesterday alone. That’s crazy successful by any definition of the word, and for that I definitely have to tip my hat to Cloud Imperium Games. I’m still trying to wrap my mind around it how a game that began development in 2011, and still in what is easily considered early stages of development, hasn’t only hit a major milestone like $250 Million in crowdfunding, but made nearly $1.3 Million yesterday and over $190 thousand today at the time of writing this in these early morning hours. It’s crazy successful, it’s crazy in general, and the more I see about the game the more I’m wondering about all the intricacies of its ad campaigns that have somehow lead to this.
In all honesty, their advertising doesn’t even seem all that great. About average, not bad but nothing overly memorable in and of itself, Star Citizen seems to grow by word of mouth by the moment, no matter if it’s the positives or the negatives being talked about. Again, I have to say, $250 Million and rising on a crowdfunded game that is nowhere near completion; Star Citizen will either become the game of the century, or the downfall of crowdfunding viability depending on what the final product is that much is for certain. When crowdfunding first began for Star Citizen, they had a target goal of $2 Million. They’ve dwarfed that goal so many times that I can’t imagine that their heads didn’t spin in circles. They had goals up through $65 Million and they hit that a long time ago.
Star Citizen, if you’re out of the loop, is an ambitious game that doesn’t just want to give you the definitive spacer experience; it wants to give you a galactic playground. They want to have explorable planets with massive cities and dangerous wildlife, intense space battles and exploration of derelict vessels and stations, and recently they even discussed a Battlefield styled Theatres of War mode that despite looking incredibly rough had a very shining moment of an assault on an orbital mining platform.
You know what goes good with a new milestone? A new trailer. This in-universe style commercial for the Origin Jumpworks line of ships within Star Citizen is definitely entertaining to watch. It kind of reminds me of those boat and RV shows that seem incredibly popular in my neck of the woods, but with space ships. When it comes to trailers I usually prefer a demonstration of in-game footage, but I can appreciate a style like this where it’s presented as a commercial not necessarily to the player directly by the citizens within the game.
Personally, I still can’t go anywhere near Star Citizen yet. It just feels like there’s so much hype around it already in stages that can be seen as infancy, and if it crashes it will crash hard. I hope my worries are misplaced because if it pans out it could be something truly special. But right now for every dollar, the game earns from eager players, I wonder how many other players are resisting the urge until closer to release; whenever that may come. Are you part of the Star Citizen fandom? Are you a hesitant but curious watcher? Let us know your thoughts on this latest milestone down below.