Sony to Skip E3 2020
- For the second year, one of gaming’s biggest companies will be absent from E3.
- Statement to Gameindustry.biz clarifies the decision.
- Is it time for ESA to reconsider their approach to E3?
A shock to some and unsurprising to others, Sony has confirmed that for the second year in a row the company will not be attending the Electronic Entertainment Expo. The annual event held in Los Angeles, California has long been a staple for the video game industry as the main event for the year for companies large and small to put their best foot forward and generate consumer and press excitement around the latest technology and games coming to the market.
Last year was the first time Sony declined to attend the event, freeing up the attention for Microsoft and Nintendo, but it wasn’t detrimental to them, as Sony State of Play live streams have more than picked up the slack than participating at E3 had done in recent years, and it looks like Sony is going to keep that trend going. The decision was followed by a statement to Gamesindustry.biz:
After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.
We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.
This would later be followed by an official comment from the Entertainment Software Association that runs E3:
E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.
Our team is hard at work on E3, we look forward to sharing with all who love to play what's ahead for us. Our artform has consistently been propelled by the cross-section of creativity and technical progress. 2020 is a milestone year in that journey for Team Xbox. #XboxE3 #E32020
— Phil Spencer (@XboxP3) January 14, 2020
While Nintendo and Microsoft will still be in attendance, with Phil Spencer even going as far as to reconfirm his excitement for the event, it does pose many questions about the future of E3. Sony, Nintendo, and Microsoft for the past two decades have been the heaviest hitters at the event. If this departure is as permanent as it seems to be, when will Microsoft and Nintendo follow the same route? How long until other gaming companies begin streaming their own mini-events? Is the concept of E3 still a viable convention going forward? These are just a handful of questions to consider. With this latest development, what do you think of Sony’s choice to skip another year at E3?